Use this ten-item checklist to review your webinar registration page. The editorial weights help organize a review; they do not measure conversion impact or predict signups. Tick the items your page has, then choose changes to test against your own results.
Registration page scorecard
Ten practical checks, weighted as editorial priorities. Tick what your page already does.
Tick the boxes above
This is a practical checklist score, not a predicted conversion rate or a research-backed weighting system. Point values reflect editorial priorities. Test changes against your own registrations, attendance and sales. A phone field can support text reminders when you have consent, but it can add signup friction too; decide using your own results.
How the weights were set
The weights are editorial priorities for reviewing page completeness. They are not derived from a controlled study, and they do not establish how much a video, headline, or button change will affect your conversion rate. Test changes with comparable traffic and measure completed registrations.
Treat the score as a review checklist rather than a forecast. A page scoring 90 is not guaranteed to outperform a page scoring 70. Audience fit, traffic quality, load time, and the offer can all affect the result.
Phone collection is deliberately unscored. An additional field may add friction, while a valid mobile number and appropriate consent can support SMS reminders. Test the effect on completed registrations and attendance together, and collect only the information your workflow needs.
What to do with the score
Work the fix list from the top, since the items are ordered by weight. Our registration page best practices guide covers each element with examples, including the above-the-fold structure and the button copy tests worth running first.
Once the page is doing its job, the next question is how many of those registrants actually turn up. The show-up rate estimator lets you compare illustrative attendance scenarios, and the webinar funnel diagnostic compares every stage from registration to purchase. For the wider picture, the webinar funnel strategy guide maps all six stages, and the webinar payback calculator compares modeled revenue with the platform fee; add your other costs before judging profitability.