Every webinar is a funnel with a few clear stages: people register, some show up, some stay to the offer, some click it, and some buy. When revenue is short, one of those stages is usually the culprit. Enter your numbers below to see which one, and what to do about it.
Find the weakest stage in your webinar funnel
Enter the numbers from your last webinar. This shows how each stage compares to a typical benchmark and which one is costing you the most.
Benchmarks are typical ranges for live webinars: roughly 30 to 45 percent show up, and 2 to 12 percent of live attendees buy, with 5 percent a common midpoint. Treat them as a directional guide rather than a hard rule. Your own trend over several webinars is the better comparison.
What to do with the weakest stage
Each stage has its own fix, and they are not interchangeable. If registration is thin, the problem is the page, and our registration page guide covers the ten elements that matter, with a scorecard that grades yours out of 100.
If show-up rate is the weak point, the lever is your reminder sequence rather than your audience. Our guide to increasing webinar attendance works through twelve tactics in the order we would fix them, and the show-up rate estimator shows what your current setup should produce.
If people leave before the offer or fail to act on it, the session itself is what needs work. Our guide to structuring a webinar that sells covers the flow, and the offers and handouts guide covers presenting the offer at peak intent.
If the sale is there but the revenue is not, the gap is usually after the session. Our webinar follow-up email guide covers what to send the people who did not buy, and the webinar funnel strategy guide maps all six stages end to end. To work out what the funnel needs to earn, use the webinar payback calculator.