Review a tracked webinar funnel from registration through attendance, offer exposure, clicks, and purchases. Enter counts for the same group and reporting window to compare stage rates with illustrative reference points. The result suggests questions to investigate; it does not prove what caused a shortfall or calculate lost revenue.
Explore your webinar funnel ratios
Enter counts from the same session and nested audience groups. The tool compares ratios with illustrative reference points to suggest where to investigate.
Reference rates are planning assumptions, not measured industry benchmarks. Use counts for the same session and population, with each later group a subset of the previous one. Compare similar sessions from your own history. A ratio suggests where to investigate, not what caused the result.
What to do with the weakest stage
A low stage rate is a starting point for investigation. If registration is low, check traffic quality, audience fit, and the page itself. Our registration page guide covers the ten elements that matter, with a scorecard that grades yours out of 100.
If show-up rate is below your target, review reminders, scheduling, audience fit, and the value of attending live. Our guide to increasing webinar attendance covers twelve tactics to investigate, and the show-up rate estimator lets you explore illustrative scenarios rather than predict attendance.
If people leave before the offer or do not act on it, review the session, offer relevance, and checkout experience. Our guide to structuring a webinar that sells covers the flow, and the offers and handouts guide covers making the offer and supporting resources available during the session.
For people who have not purchased, relevant follow-up can clarify questions and next steps. Our webinar follow-up email guide covers what to send the people who did not buy, and the webinar funnel strategy guide maps all six stages end to end. To compare a revenue scenario with the platform fee, use the webinar payback calculator.