A webinar is the most expensive content you make and the one most likely to be used once. This works out what else is in it: how many clips, articles, posts and emails one session can reasonably produce, and which of them to build first given what you need right now.
Webinar repurposing planner
One session, and everything you can reasonably make from it. Set three things and you get the asset list, the counts, and what to build first.
These counts come from structure rather than from a study. A webinar built the way we teach it runs on a series of teaching beats, roughly one every twelve minutes, and each beat is one self-contained idea. That is what makes it repurposable: every beat is already a clip, a section, and a post. Treat the numbers as a ceiling worth aiming at rather than a quota, and stop when the quality drops.
Where the counts come from
Not from a study. A webinar built the way we teach it runs on teaching beats, roughly one every twelve minutes, each a self-contained idea that opens with a question and closes with an answer. Our guide to structuring a webinar that sells sets out the seven blocks that produce them.
That is the whole trick. Because each beat already stands alone inside the presentation, it is already a clip, already a section of an article, already a post. The counts here are simply that structure multiplied out: two clips per beat, one article per two beats, three posts per beat, and one email per real question from the chat.
Treat them as a ceiling rather than a quota. Cutting ten mediocre clips is worse than cutting two good ones, and the point of the number is to show you what is sitting unused rather than to set you a target.
What changes the answer most
Whether you kept the chat log. Without it you are guessing at objections, and the objection emails are the highest-converting thing on the list because they are written in your audience's own words. Save the chat from every session, even the ones that go badly.
Whether you recorded at all. No recording means no clips, which removes the largest single block of output. Our guide to recording a webinar covers the mechanics.
Then what
The full repurposing guide covers how to cut each asset properly, the publishing cadence that does not collapse in week three, and the three things not worth repurposing at all.
If the goal is more registrants, the articles do that work and the registration page guide covers where they should point. If it is closing the people you already have, the follow-up email guide covers the sequence, and the sequence builder gives you the schedule. If the session converted twice, the automated webinar guide covers turning it into an evergreen asset, and the payback calculator works out what that is worth.