Your webinar lives in one tool. Your pages, emails, checkout, and course live in another. The webinar goes great, and then the handoff breaks: buyers do not land in onboarding, no-shows get the wrong email, and you spend Monday morning moving people between lists by hand.
If you run Kartra, you do not have to duct-tape anything. Kartra integrates with WebinarJam for live webinars and includes EverWebinar for automated ones, so the webinar becomes a trigger inside the funnel you already built. This guide covers what that connection actually gives you and how to set it up.
What Each Tool Is Doing
Keep the roles straight and the setup gets simple.
Kartra is the business layer: landing pages, funnels, email sequences, checkout, memberships, and your contact database. WebinarJam is the live event layer: the room where you present, poll, take questions, and put your offer on screen. EverWebinar, which comes with Kartra, is the automated layer: the winning presentation, running on a schedule without you.
You are not choosing between them. Kartra fills the room and handles the money, WebinarJam runs the room, and EverWebinar scales the room once you know it converts. If you are unsure when to run live versus automate, our EverWebinar vs WebinarJam guide covers the decision.
What the Integration Actually Gets You
The point of connecting the two is that webinar behavior stops being trapped in the webinar. Once WebinarJam and Kartra are talking, what someone does in the room drives what happens next in your funnel.
- Registrations flow into Kartra as contacts, tagged and dropped onto the right list the moment someone signs up.
- Attendance becomes a signal. Who showed up, who left early, and who stayed to the offer can each carry a different tag, which means a different follow-up.
- Purchases route through Kartra checkout, so the sale, the receipt, and the membership access are all handled where the rest of your business already runs.
- Buyers get pulled out of the sales sequence automatically and into onboarding, instead of receiving three more “still thinking about it?” emails after they have paid.
That last one sounds small and is not. Behavior-based follow-up is the difference between a list that feels personal and a list that annoys people.
How to Connect WebinarJam and Kartra
Most WebinarJam integrations are set up in minutes through built-in settings or your API key. Worth knowing up front: integration access requires a paid plan, so a trial may not expose the full capability.
1. Connect the two accounts
In WebinarJam, open your integration settings and connect Kartra, using your API key where prompted. This is the handshake that lets webinar events reach your Kartra contacts.
2. Map registrations to a Kartra list and tag
Decide where a new registrant should land. Send them to a dedicated list for that webinar and apply a tag like “registered, [webinar name].” Every automation you build later keys off tags, so being deliberate here saves you rework.
3. Tag by attendance behavior
Set separate tags for attended, left early, and no-show. These three groups need three different emails, and this is the step most people skip, which is exactly why their follow-up underperforms.
4. Point your offer button at a Kartra checkout
Inside WebinarJam, your Active Offer appears on screen as a clickable button at the moment you choose. Point that button at your Kartra checkout page. The sale is captured in Kartra, the buyer is tagged, and access is granted, all without you touching anything. If you want the offer timing itself dialed in, our guide to polls, offers, and handouts covers when to bring it on screen.
5. Build the follow-up automations in Kartra
Now use the tags. Buyers go into onboarding and out of the sales sequence. Attendees who did not buy get the replay and an objection-handling sequence. No-shows get a different message entirely, one that sells the replay rather than assuming they saw the pitch. Our webinar follow-up email guide lays out the sequences.
What the Full Loop Looks Like
Put together, one webinar runs like this: a Kartra landing page fills the room, WebinarJam runs the live session and puts the offer on screen at peak intent, the offer button sends buyers to Kartra checkout, Kartra tags them and grants access, and everyone who did not buy drops into a replay and follow-up sequence keyed to how they actually behaved. Nothing is moved by hand.
Once that session proves it converts, take the recording into EverWebinar and run it on a schedule. The same Kartra automations keep working, and the funnel keeps enrolling people while you are doing something else.
Getting Started
If you are already on Kartra, connecting WebinarJam is the shortest path to turning a good presentation into a system that runs itself. Start with the tags, because everything downstream depends on them, then point the offer button at your checkout and let the automations do the rest.
For the wider picture of everything WebinarJam connects to, including ActiveCampaign, Zapier, and n8n, see our WebinarJam integrations guide or the integrations overview. If you are still building the webinar itself, start with the complete WebinarJam setup guide, and if you are selling a course through it, our guide on using WebinarJam for online courses puts the whole sequence in context.